A prelude to imminent fragmentation… everyone will copy this model. So far, we existed as a single earth, connected together by internet, making it a global village.
With the advent of Russian testing for separate DNS (domain name service, e.g. google.com), it will be talking a different language in a different world. Ultimately, others will follow suite and eventually, lobbies and multi-block reorganization may induce a multipolar world that may collaborate or in extreme situation, be at loggerhead with each other.
Russia considers ‘unplugging’ from internet
http://www.bbc.co.uk/news/technology-47198426